Nook is looking to revolutionize how people think about toothbrush hygiene and storage. The Nook Toothbrush Holder combines functionality and sustainability to bring consumers a better home for their toothbrushes.
The toothbrush holder is dentist-approved and designed to protect both manual and electric toothbrushes from airborne bacteria and splashback, said the company. The open-back design allows airflow for toothbrushes to drip-dry hygienically while resting upside down over the sink. It is made to be compact and travel-friendly for use at home or on the go.
Nook said it is committed to sustainability and is manufactured in New Jersey, supporting American craftsmanship while minimizing its environmental footprint.
The company is also inspired by the life of founder Brian Gellman’s mother, Barbara, and the company donates a portion of proceeds to breast cancer research in honor of her accomplishments, legacy and life. “My mom fought a courageous, grueling and determined battle against a brutal disease, facing four cancers over the course of thirty years. Nook’s donation is made with the hope and aspiration for a time when no woman will ever have to hear the words, ‘You have breast cancer,'” said Gellman.
Nook, a Global Innovation Award (gia) product finalist at The Inspired Home Show, hopes to become synonymous with toothbrush storage, improve bathroom organization, and elevate the standard for toothbrush hygiene.
Nook Toothbrush Holders come in white and gray and have an MSRP of $12 for one or $20 for a set of two.
