Nespresso USA has introduced Nespresso Bloom, the brand’s first range of honey products, harvested from the same coffee plants as Nespresso coffee.
The new honey-based offerings reflect Nespresso’s commitment to transitioning to regenerative agriculture practices as part of the Nespresso AAA Sustainable Quality Program, the company reported.
“Supporting responsible practices in coffee farming has always been part of Nespresso’s DNA, and this pilot is a result of how sustainability is fueling our innovation strategy,” said Alfonso Gonzalez Loeschen, CEO, Nespresso North America. “Our job is to protect the future of coffee while delivering a differentiated and superior coffee experience, which is what we know our customers are excited by. Nespresso Bloom is just that, as a first-of-its-kind offering for us.”
Harvested from the same flowers as the coffee of Nespresso Master Origins Colombia capsule, the first two products from the Nespresso Bloom include Coffee Blossom Honey; and Coffee Blossom Honey Syrup, a blend of the Coffee Blossom Honey infused with Nespresso coffee.
Nespresso Bloom was developed in partnership with the Nestlé R+D Accelerator in Lausanne, Switzerland. The project focuses on understanding, measuring and supporting the transition to regenerative agriculture by implementing robust scientific tracking systems on Nespresso AAA farms. Since 2020, Nespresso has been working with beekeeping organization UBEES to help farmers become beekeepers to further regenerative agriculture efforts and promote natural pollination of coffee.
Nespresso Bloom products launched this week exclusively in Nespresso Boutiques in New York City and San Francisco. On August 21, Coffee Blossom Honey and Coffee Blossom Honey Syrup will also be available nationwide on Nespresso.com. According to the company, due to the size of the first harvest, only limited quantities of Honey Bloom products are available.
