The Inspired Home Show attendees will get their first up close and personal encounter with the new Martha Stewart Everyday Collection, a signature series of cookware and kitchen tools, at Chicago’s McCormick Place.
The line just appeared for the first time on Martha.com and Gibson Homewares, the company producing the line. The Martha Stewart Everyday Collection has gotten a revamp that features a bright new color palette, distinctive packaging and a more clearly defined purpose, which is to offer high-quality homewares, including to the value-conscious consumer, says the company.
The brightly colored 10-Piece Delphine Cookware Set in Martha Blue (pictured above) makes a brand statement. Composed of enameled aluminum, the set of induction-ready pots and pans has a non-stick ceramic interior that is usually seen only in higher-priced items. However, the suggested retail price of $169.99.
The Drexler Tools and Gadgets Collection throws a spotlight on the cheerful aesthetic of Martha Stewart Everyday. The fun and functional kitchen tools and gadgets are enhanced with the updated Martha Stewart Everyday logo and pastel packaging. The design of the tools and gadgets is designed to evoke pleasant memories of the past including the moment when the Martha Stewart brand first launched in department stores. The suggested retail price for items in the Drexler collection is between $5.99 and $10.99.
The Martha by Martha Stewart Signature Cookware Collection launched exclusively on Martha.com and Sur La Table, but it will soon be available to other upmarket retailers. The design of the copper try-ply cookware is sophisticated as a reflection of Martha herself, Gibson noted. Meanwhile, the minimalist packaging simply screams luxury, the company added.
“This essential collection combines beautiful design, attention to detail and professional cooks’ quality at an exceptional value,” said Martha Stewart in announcing the introduction.
“Martha Stewart is the ultimate influencer,” added Gibson Homewares senior vp of creative Laurie Gates. “You can quote me on that.”
