Marquee Brands, owner of Laura Ashley, has partnered with British brand VQ for a line of kitchen electrics and Zrike Brands for a tabletop and gift collection.
After launching in the U.S. in 2024, VQ brings a broader range of products with the Laura Ashley line. Marquee Brands and VQ will celebrate the launch with an hour-long show on QVC on March 23, 2025, showcasing toasters, tea kettles, slow cookers, blenders, hand mixers and electric stand mixers. The collection features the brand’s heritage prints, including Elveden Navy, Elveden White and China Rose.
“This is a thrilling milestone for us as we expand Laura Ashley’s presence in the U.S. market,” said Marquee Brands, chief marketing officer Natasha Fishman. “We are making everyday kitchen tasks both delightful and stylish. This expansion reflects our commitment to bringing beautifully designed, high-quality products to more homes across the U.S.”
“Leveraging over 15 years of award-winning brand and manufacturing experience in audio products and small appliances, we are excited to honor Laura Ashley’s timeless design legacy by expanding our VQ line of Laura Ashley kitchen electrics with Marquee Brands,” added Jonathan Merricks, CEO and creative director at VQ. “Marquee’s proven track record has energized our efforts to fill the small domestic appliance market gap. As we expand into the UK, UAE, JPAC, North America, and beyond, we look forward to bringing our customized Laura Ashley ‘powered’ products to consumers worldwide, celebrating a design legacy that spans generations.”
Starting at $59.99, the kitchen appliance line is available through online retailers, including QVC, Target, Macy.com, Walmart, Amazon, Wayfair, Bed Bath & Beyond, HSN and Home Depot.
Laura Ashley x Zrike Collection
The collaboration with Zrike Brands will bring Laura Ashley’s signature style to a new collection of tabletop, gift, housewares and garden products. Launching this spring, the first collection will include hydration products, melamine tableware and decorative birdhouses, among other thoughtfully designed giftables. Combining Laura Ashley’s romantic aesthetic with Zrike’s craftsmanship, the partnership is designed to deliver beauty and functionality to a broad audience of consumers.
“Blending Laura Ashley’s storied heritage with Zrike’s innovative approach to tabletop and giftware is a perfect synergy,” said Marquee Brands’ Fishman. “We are thrilled to introduce this collection and look forward to seeing how customers incorporate these beautifully designed pieces into their homes and everyday lives.”
“We are honored to add Laura Ashley to our family of brands,” added David Trike, president of Zrike Brands. “Laura Ashley is a renowned brand, and its lifestyle is timeless and resonates with today’s consumer. We look forward to creating amazing collections.”
The Laura Ashley x Zrike collection is set to launch in the second quarter of 2025, and it will be available through a range of retail channels, including off-price, mid-tier, department stores and e-commerce platforms such as Amazon, HomeGoods and Kohl’s.
