Men’s grooming company, Manscaped, has entered into a four-year partnership with comedian Pete Davidson as a brand partner and shareholder.
“Pete is the perfect brand partner for Manscaped. Both his sense of humor and sense of self closely fit our brand voice and values,” said Paul Tran, founder and CEO of Manscaped. “One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion.”
The first content piece of the partnership features Davidson ad-libbing one-liners with the full lineup of the brand’s UltraPremium products behind him and a focus on The Lawn Mower 4.0 body trimmer. The commercial is the first of the agreement which will include more sketches and campaigns.
“For a creative, working with Pete and his team has been an amazing experience – I would dare say that it has been the deepest creative collaboration with a celebrity that I have experienced,” said Marcelo Kertész, SVP of creative, branding and product design at Manscaped. “Because of his real-life love for Manscaped and The Lawn Mower, he just knows exactly what we stand for. And his delivery… well, it’s pure Pete Davidson’s style comedy.”
Manscaped will continue to explore other partnerships and build on its celebrity program in connection with its growth trajectory and intent to go public later this year, says the company.
