Chef Guy Fieri’s new Flavortown Laser Titanium cookware collection, produced by Mon Chateau, has launched at Macy’s, which will carry some items in the line exclusively.
The Flavortown Laser Titanium cookware uses a patented technology that offers consumers a non-stick cooking surface manufactured without chemical coatings such as PFAS, according to Macy’s. The collection includes skillets, sauté pans, stock pots, saucepans, griddles and woks, as well as a two-piece fry pan set and a full 10-piece set exclusive to Macy’s, the company pointed out. Retail prices range from $39.99-$299.99, and consumers already can purchase the collection on macys.com, the Macy’s mobile app and at Macy’s stores across the United States.
The Flavortown Laser Titanium collection of hard anodized cookware is three times harder than stainless steel, making it safe to cook with metal utensils and is oven safe up to 500 degrees, Macy’s added.
“We are honored for the opportunity to showcase Guy’s Flavortown cookware exclusively in over 300 Macy’s stores,” said Ed Cooper, CEO of manufacturing partner Mon Chateau. “Guy’s passion for flavor combined with Macy’s purpose to create a brighter future is the perfect partnership for the first truly innovative cookware product launch in decades.”
Craig Coleman, Macy’s vice president of home, added, “We are thrilled to partner with Guy Fieri on this new Flavortown Laser Titanium cookware line at Macy’s. Flavortown collection brings to life Guy’s essence and delivers flavor, style and safety, inspiring our customers to cook meals that bring the same zest and flare to every kitchen. The collection is a great addition to our home assortment providing exceptional quality and style to all of our customers especially for those summer gatherings.”
