Kuhn Rikon has promoted Melissa Ledbetter to vice president of e-commerce sales and marketing for the company’s U.S.-based operation, Kuhn Rikon Corp.
Prior to this role, Ledbetter was the director of marketing and e-commerce at Kuhn Rikon USA, a position she held since joining the company in May 2022. Ledbetter has been in the housewares industry for more than 25 years, having held positions at Fortessa Tableware Solutions, Legacy Brands, Smith’s Consumer Products and Microplane.
“Melissa has been such an asset to her team and we are excited to promote her to vice president,” said Mark Adkinson, president of Kuhn Rikon Corp. “She’s worked very hard to ensure Kuhn Rikon is positioned for growth in an ever-changing retail and e-commerce market. Melissa is strategic, innovative and leads with both strength and empathy; no task is ever too small for her attention. She is truly deserving of this next step.”
In her new role, Ledbetter will oversee all marketing activities and e-commerce sales for the U.S., Canada, Central and South America, including sales, affiliate marketing, public relations, social media, budgeting and more. Ledbetter also will be in charge of direct-to-consumer sales, including the business at the Kuhn Rikon retail store located in Nashville, TN. She will be responsible for sales, marketing and development related to any additional Kuhn Rikon retail outlets.
