Tupperware is officially entering the U.S. retail market through the selling of a curated selection of products in Target stores nationwide and on Target.com, Tupperware CEO Miguel Fernandez announced in a LinkedIn post.
“I’m proud to lead a company whose standards have never wavered in a long, lasting legacy; a company synonymous with durability and trust; a company committed to continued reinvention. The curated production selection at Target exemplifies what I love best about the Tupperware brand – and I couldn’t be more excited that more people than ever get to add them to their lives,” wrote Fernandez.
This step marks the beginning of Tupperware’s multi-channel strategy globally. In 2023 and beyond, the company will plan with customers in mind to develop product and pricing strategies for each channel to grow business and meet customers where they are, said Fernandez. Tupperware will:
- Continue to expand its reach. The company will work with additional retailers and partners.
- Enhance digital tools for its sales force. As sales force members were able to increase attendance when Tupperware parties were offered online, the company will continue to enhance digital engagement through new, user-friendly consultant sites for browsing and shopping.
- Fine-tune the product mix. Through testing and learning, the company plans to develop an optimal product mix, offering exclusive products specifically through the sales force, like the vintage collection launched with the feature in Prime Video’s The Marvelous Mrs.Maisel earlier this year.
Fernandez said, “For more than 75 years, we’ve been the life of the party in homes around the world. We want to continue to have a seat at dining tables and a spot on kitchen counters for years to come. It’s all about building a sustainable business that is as big as the loved and trusted Tupperware brand.”
Select Tupperware products are available now in Target stores and on target.com.
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