In a shade of dawning blue, Pantone has introduced Very Peri as its color of the year.
A lively periwinkle blue hue with a violet red undertone, the company described Pantone 17-3938 Very Peri as combining the faithfulness and constancy of blue with the energy and excitement of red. The first color of the year developed by Pantone, Very Peri emerges as the happiest and warmest of blue hues, one that introduces an empowering sense of newness.
In home décor and interior design, Pantone noted, Very Peri evokes a new modernity by injecting a sense of playful freshness into household interiors and, so, can assist consumers in enlivening a space through unusual color combinations. A versatile shade meant to inspire the creative spirit, Very Peri invigorates materials, textures and finishes, providing a pop of color, Pantone asserted, whether introduced through a painted wall, accent furniture or home décor or acting as an intriguing and eye-catching pattern accent.
In broader application, Pantone points out, Very Peri applies as an enthusiastic blue hue that lends itself to unpredictable color harmonies and spontaneous color statements. Futuristic in expression, Very Peri takes on distinct appearances through application across different materials, finishes and textures, from shimmery metallics, lustrous sheens and high-tech materials to handcrafted looks and natural fibers.
According to Pantone, ideas and standards are changing as we emerge from a period of isolation that has prompted the merger of physical and digital lives. Very Peri illustrates the fusion of modern life and how color trends in the digital world are manifested today in the physical world and vice versa, the company asserted.
The Pantone Color of the Year will be showcased along with Pantone’s comprehensive home color forecast in the special Pantone Color Watch exhibit during The Inspired Home Show 2022, March 5 to 8 at Chicago’s McCormick Place. Lee Eiseman, executive director of the Pantone Color Institute, is set to deliver her annual keynote on color trends and inspiration for the home during the show on Monday, March 7.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” Eiseman said in introducing the color of the year. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
Laurie Pressman, Pantone Color Institute vp, added, “The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
