PackIt, developer and marketer of freezable lunch boxes, bags and totes, is rolling out an updated brand strategy the company said is focused on optimizing the consumer lifestyle experience.
The first phase of the PackIt brand evolution features the launch of a new, premium product collection, Ecofreeze Technology+; a refresh of the company’s website, Packit.com; and a new tagline, “With You for the Journey,” summarizing the company’s renewed vision.
“The PackIt team has dedicated its time and resources to truly understanding the role our products play in enhancing the lives of our customers,” said Michelle Bowes, PackIt’s vice president, brand and marketing. “The goal is to expand into multiple categories and verticals with innovative products that support the changing needs of our core consumer as their families grow.”
PackIt’s new Ecofreeze Technology+ line of cooler products, featuring patented freezable gel packs built into the lining, are designed to to keep food and drinks fresh and cool for hours in three styles:
- The Freezable Upright Lunch Box (MSRP $52) features four built-in gel packs, a front slip and mesh side pockets.
- The Freezable Lunch Pail (MSRP $64) has four built-in gel packs and an adjustable crossbody strap, and it can tote as many as six 12-ounce cans.
- The Freezable Carry Tote (pictured above, MSRP $76.00) features an extra-wide top with a zipper closure for easy loading and unloading. The 14-liter capacity holds as many as 24 12-ounce and or eight wine bottles!
All three feature the patented Ecofreeze Technology + Triple (3X) Layers for added insulation, protection and durability, according to PackIt. The food-safe, BPA-free products have leak-proof, welded liners and are easy to clean, the company added.
“PackIt is committed to growing the brand to meet the needs of our core consumer,” Bowes said. “ ‘With You for the Journey’ brings this to life and communicates our dedication to support and simplify healthy routines wherever life takes you.”
The updated Packit.com website features mobile-focused optimization and a more user-friendly interface designed to seamlessly guide customers through the various PackIt products and categories. New photography and a modern font treatment are intended to convey the brand’s renewed vision of empowering on-the-go consumers.
