Hybrid cookware brand HexClad is partnering with multi-Michelin-star Chef Gordon Ramsay, who will serve as the brand’s lead ambassador.
Ramsey, the star of Hell’s Kitchen, Gordon Ramsay: Uncharted and MasterChef Junior who has 43 restaurants worldwide, will be actively involved in product development, branding and growth strategy, according to a joint released by Ramsay and HexClad.
“HexClad’s intriguing look and design, and its hybrid technology caught my eye about a year ago,” Ramsay said. “I use the pans at home, and the combination of stainless steel and non-stick functionality is amazing. It’s highly versatile and cooks exceptionally well. I’m excited to partner with the HexClad team as we expand the line of beautiful, high-quality products”.
“The alliance of HexClad and Gordon Ramsay is a recipe for success uniting the world’s most innovative cookware with the world’s most iconic chef,” said Danny Winer, co-founder and CEO of HexClad. “With Gordon’s culinary genius and global reach we’re excited to introduce our innovative hybrid concept to the world.”
Since its launch in 2017, HexClad has sold more than 1 million units of its patented hybrid cookware in North America. With new partner Ramsay, the brand plans aggressive expansion this year into new territories, including the UK, EU, Australia and several other countries
HexClad’s hybrid technology produces a stainless steel and non-stick product. The patented laser-etched hexagon pattern is appealing, durable and high-performing for chefs of any level, according to the company. The product line currently includes pans, pots, woks and griddles in various sizes and combined sets with pricepoints ranging from $99 to $998. Developed to last a lifetime, HexClad is designed to be metal-utensil safe, oven safe, dishwasher safe and PFOA-free.
