Wine technology company, Coravin, has debuted the first artist edition of its wine-by-the-glass system, Coravin Timeless Six+ with the artwork style of late pop artist, Keith Haring. The single production run of Coravin x Keith Haring Artist Edition features the artist’s dancing figures.
Keith Haring was an artist, filmmaker and performer who responded to the urban street culture of the 1980s drawing inspiration from graffiti art on subway cars. Starting off, he drew in white chalk over black paper used to cover vacant advertising panels but began exhibiting and galleries and museums around the world while still participating in public projects. Haring once said, “It has become increasingly clear to me that art is not an elitist activity reserved for the appreciation of a few, but for everyone, and that is the end toward which I will continue to work.”
The collaboration is a natural fit for Coravin and its vision is to expand the world of wine to make it enjoyable with its range of products, just as Haring’s vision was to expand the way the world can experience art, according to Coravin.
“My mission with Coravin was to expand the ways the world can experience wine, giving everyone the opportunity to enjoy it by the glass without committing to the entire bottle,” said Coravin inventor and founder Greg Lambrecht. “In a similar way, Haring made the art world more approachable and accessible to a broader audience. It’s humbling to see his signature art on our original Timeless architecture and it makes quite the statement piece. It’s my new go-to system at home.”
The Artist Edition Timeless Six+ features Haring’s artwork style in black and white with chrome accents and a co-branded logo. The partnership was done in collaboration with Artestar, a global licensing agency and creative consultancy that represents high-profile artists, photographers, designers and creatives. The Six+ model allows the consumer to enjoy still wines without pulling the cork to preserve them for weeks, months or more. The set includes a textured fabric carrying case, a Timeless Aerator attachment, replenishment Coravin Pure argon capsules and Coravin Screw Cap accessories.
“The Keith Haring Foundation’s mission is to protect and perpetuate the legacy of Keith Haring,” Gil Vazquez, executive director, Keith Haring Studio, stated. “The collaboration with Coravin introduces Keith’s work and message to a new audience, with really great designs in a fresh product for us. It’s a perfect fit as the brand aims to champion democratization in an exclusive culture – and do for wine what Keith Haring did for art.”
Coravin chief marketing officer Leena Jain added, “With this collaboration, we hope to inspire both art and wine lovers to explore more wines with a wine-by-the-glass system that feels like a piece of modern art. This particular piece of Haring artwork is full of energy and movement, evoking a sense of joy. With its high contrast design and beautiful co-branded chrome deco plate, it will make a beautiful – and functional – addition to any home bar.”
The Coravin x Keith Haring Timeless Six+ Artist Editino will be available in October through coravin.com and select retail partners including Neiman Marcus, Harvey Nichols and Selfridges, while quantities last.