KitchenAid has introduced the Porcelain White colorway for its kitchen electrics after conducting trend research revealing consumer desire for warm and inviting natural tones.
“Porcelain White answers the consumer demand for softer and more approachable white tones in the home, feeding the desire for natural warmth in everyday spaces,” said Brittni Pertijs, Whirlpool Color, finish and material design. “We have tracked this evolution since the 1990s, watching as white tones in the home evolve to take on more natural hues from wood tones and stones.”
The KitchenAid Global Color and Design team’s research uncovered consumers desired natural and warm tones, stemming from heightened clarity of mind and increased vulnerability in recent years, said the company. Porcelain White has a satin finish and warm undertones that are designed to fit into an all-white aesthetic or a more maximalist space.
“Porcelain White is designed for the next generation of kitchens,” said Chad Parks, senior communications manager for Whirlpool. “The 2020s have ushered in a new era of tones in the kitchen, and KitchenAid brand’s wide portfolio of color offerings are based in the ever-evolving color trend landscape and are designed with consumer desires in mind.”
The Artisan Series 5 Quart Tilt-Head Stand Mixer in Porcelain White is available for purchase on KitchenAid.com with an MSRP of $449.99.
