Keurig Dr Pepper and Soccer United Marketing announced a multi-year partnership with Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.
Five brands from Keurig Dr Pepper’s owned and partner brand portfolio that are popular among Hispanic consumers — Peñafiel, Clamato, Squirt, 7UP and McCafé at Home — will be the U.S. beverage category sponsors for both the Mexican Men’s National Team and the Mexican Women’s National Team and their respective U.S. tour matches — MexTour and MexTour W — as anticipation grows in the lead up to the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup.
The brands will be featured in consumer engagement experiences, from sampling opportunities to impactful visual branded moments, along with local retail market activations in advance of each match, including point-of-sale consumer promotions.
“KDP’s diverse sparkling water, soft drink, mixer and coffee beverages are perfect partners for the passionate and growing Mexican soccer fanbase in the U.S.,” said Andrew Springate, chief marketing officer at Keurig Dr Pepper. “We look forward to creating memorable experiences for this highly engaged audience within the global soccer community in the years ahead.”
“As the popularity of the Mexican National Teams in the U.S. continues to soar, Soccer United Marketing is excited to announce Keurig Dr Pepper as the FMF’s newest partner,” said Carter Ladd, Soccer United Marketing chief revenue officer. “KDP’s ability and interest in activating a family of brands to build connections with Mexico’s massive and impassioned fanbase in America speaks to the power of this property and made this a very compelling partnership for both parties.”
