Keurig is teaming with actress Anna Kendrick to launch the “Brew It All” marketing campaign for the company’s new K-Brew+Chill hot and iced coffee brewer.
Kendrick (pictured above), known for her many feature films, including “The Twilight Saga” and “Pitch Perfect” movie franchises, was nominated for a Best Supporting Actress Academy Award for her performance in the 2009 comedy/drama “Up in the Air.”
Keurig’s “Brew It All” campaign takes a whimsical look at the often-photographed celebrity coffee shop run in highlighting the new K-Brew+Chill ice coffee brewer, according to Keurig Dr Pepper. Created in partnership with Havas New York and Formula, the campaign comes to life through a series of strategic and creative executions, including ad spots, social media posts from Kendrick, and a playful take on paparazzi photos that capture her off guard during supposed coffee runs.
“Some of my happiest moments in life are when I’m enjoying iced coffee, but some of my least favorite moments have been the pictures that have circulated when I’ve been caught-off guard exiting the coffee shop,” Kendrick said. “As someone who loves staying in and enjoying the comfort of home, the new K-Brew+Chill brewer from Keurig is a game-changer — no more running out just to get my fix! It’s amazing to be able to brew iced coffee at home that’s as cold and refreshing as what I’d get at my favorite coffee shop, all without leaving the house.”
“We’ve all debated whether that iced coffee run is really worth leaving the house before you’re ready to face the day,” said Becky Opydyke, senior vice president, marketing at Keurig Dr Pepper. “This campaign shows the impact that the K-Brew+Chill brewer’s first-of-its kind technology can have on your day-to-day life. Say goodbye to unnecessary coffee runs, and hello to premium iced coffee — as cold as the coffee shop — from the comfort of your home.”
The K-Brew+Chill brewer is designed to making full-flavored, chilled iced beverages in three minutes or less, as well as delicious hot coffee using any K-Cup® pod.
The K-Brew + Chill brewer retails for $199.99.
