Igloo has launched its first product collaboration with the video game Minecraft.
The release includes a limited-edition Minecraft Mystery Box Little Playmate cooler — a blind box collection with only 150 units available — and a nine-piece cooler and drinkware collection featuring Minecraft characters.
“As like-minded brands, Igloo and Minecraft share a commitment to infusing creativity, innovation and fun into everything we do,” said Jeff Diamond, head of mobile cooling products at Igloo. “And the authenticity behind our new Minecraft collection designs is truly special; our in-house designer, Peri Olitsky, is a dedicated, years-long Minecrafter, which ensured that every product captures the game’s essence in a way that fans will love. We’re thrilled to bring Minecraft’s vibrant world to life on these coolers crafted for real-world adventures — and the element of surprise for anyone who purchases the Mystery Box is especially exciting,”
The Minecraft Mystery Box Little Playmate is designed to surprise fans and is the first time Igloo has ever released a blind box product. Each box contains one of three Little Playmates, and consumers won’t know which cooler design they’ve received until they unbox it. Available in a limited run of 150 units, the Minecraft Mystery Box offers three unique Little Playmate (a 7-quart cooler) designs: TNT with a red base, Diamond with blue and Mobs with green. It retails for $74.99 while supplies last.
The broader cooler and drinkware collection features characters from Minecraft. The nine-product lineup includes personal-sized Little Playmate coolers, stainless steel drinkware and softside cooler bags, each available in three of Minecraft’s in-game “Mob” characters: Pig, Creeper and Enderman:
- Little Playmate 7-Quart Cooler: $44.99 each
- Square Lunch Cooler Bag: $29.99 each
- 16-Ounce Can: $19.99 each
Items from the collaboration are available now on igloocoolers.com/minecraft.
