Igloo has announced the continuation of its partnership with the National Football League (NFL). New NFL collections by Igloo are set to launch during 2024-25 season under its new “Together with NFL” campaign.
Since 2021, Igloo’s product collaboration with the NFL has grown to include NFL team-branded Playmate coolers, softside cooler bags, stainless steel drinkware and ice blocks. Igloo describes its new “Together with NFL” campaign as a commitment to designing products that elevate how football fans connect with and experience the game.
“For over a decade, I’ve had the privilege of working with some of the most respected leaders at the NFL headquarters and club offices,” said Kate Sytkowski, senior category manager of sports partnerships at Igloo. “The NFL is one of the most competitive and coveted licensing partnerships in professional sports, and for the fourth consecutive year, Igloo and the NFL — America’s favorite cooler brand and sport — are proudly uniting communities with creativity and energy.”
“As two trusted legacy brands, our partnership with the NFL goes much deeper than simply placing logos on products,” said Josh Militello, president of Igloo/Dometic Mobile Cooling. “Ever since releasing our first NFL Playmate lineup for the 2021-2022 football season, we’ve been consistently designing unique, team-themed coolers and drinkware that resonate with fans and enhance their game-day experiences. This wide-ranging NFL product collection truly celebrated our shared values of gathering your favorite people to play together, chill together and celebrate together — whether you’re tailgating at the field or cheering from home.”
The growing Igloo/NFL collection will feature a mix of coolers, new products and team expansions within previously released styles. This includes the incorporation of team colors and logos to specially woven carry straps and throwback graphics that pay tribute to teams’ historic marks, said Igloo. Each NFL x Igloo cooler and drinkware item emphasizes elements of NFL team uniforms and tailgate culture, with products such as vacuum-insulated, stainless steel can tumblers and mugs featuring full-color 3D-textured 360-degree graphics and a custom-shaped NFL Shield Ice Block 2-Pack.
“Tailgate season is in full swing, and we are thrilled to commemorate the occasion by expanding our licensing partner with Igloo, offering fans the must-have essentials to celebrate together,” said Ryan Samuelson, vp of consumer products at the NFL. “We hope fans embrace the new styles and products designed to enhance the game day experience.”
This year’s product assortment is also designed to attract a wider range of fans. The all-new NFL 32-ounce Leopard Flip ‘n’ Sip Travel Mug collection incorporates a glossy leopard print in team colors. Additionally, in November, Igloo will launch the NFL Neon collection featuring all-black Little Playmate coolers, KoolTunes and 20-ounce Flip ‘n’ Sip Tumblers with bright neon accent graphics; the initial launch will focus on five fan-favorite teams, said the company.
The NFL lineup — including Playmates, KoolTunes coolers with Bluetooth speakers, lunch bags, totes, can tumblers, mugs and more — ranges from $9.99 to $174.99 at retail. The entire product assortment is available (while supplies last) at igloocoolers.com/nfl, and select products are available at NFLShop.com, Academy Sports, Meijer and regional grocery chains.
