Igloo announced the new Trailmate Softside Series of high-performance cooler bags, expanding the Trailmate line of coolers introduced in hardside designs. The three new outdoor-friendly cooler bags offers have rugged, weather-resistant features and long-lasting ice retention, according to Igloo.
“Our top-selling wheeled Trailmate cooler is a longtime customer favorite, so we’re making a lot of dreams come true by expanding the Trailmate family to include equally high-performing softside coolers! These new coolers provide excellent value for budget-conscious adventurers looking for high-quality craftsmanship,” stated Adrienne Berkes, Igloo’s vice president, marketing.
The Trailmate Softside Series comes in a 24-Can Backpack, 18-Can Cooler Bag and 30-Can Cooler Bag style. Igloo designed the cooler bags to be easy to carry and durable, providing dirt-, dust- and water-resistant protection, easy-glide, water-resistant zippers and Igloo’s MaxCold Ultra insulation made for long-lasting ice retention. The design details include multiple comfort handles, a front accessory pocket, an integrated bottle opener and an easy-pull lid.
The three coolers come in three colors— bone, blue and spruce. They range in retail price from $99.99 to 149.99.
