Harold Import Co. (HIC) signed an exclusive licensing agreement with King Arthur Baking Company to develop and market baking accessories under the well-known flour and baking ingredient brand.
The initial King Arthur Baking Company lineup from HIC, available for shipping in April, includes an 8-inch round pan liner, a 9-inch round pan liner, an 8-inch square pan liner, a 9-inch square pan liner, a round loaf lifter, a cooking mat, a rolling mat, adult and child aprons, a heavy-duty oven mitt and gingerbread pop-out cutters. HIC will feature the new collection at The Inspired Home Show 2024.
Several additional items under the King Arthur Baking Company brand will be introduced by HIC in July for fall 2024 delivery, said Robert Laub, HIC president.
HIC sources and custom designs all products to King Arthur Baking Company’s strict specifications and rigorous testing standards, ensuring each product helps achieve optimal baking results, Laub said.
“We are thrilled about this new opportunity to offer such an iconic brand to our customers,” Laub said. “King Arthur Baking Company is a well-respected brand that has a more than 230-year tradition of sharing the joy of baking.”
