Gibson Homewares is launching Calphalon bakeware, gadgets and kitchen tools in a licensing agreement with Newell Brands.
Newell’s Calphalon brand, a pioneer of hard-anodized cookware, is a longstanding manufacturer and marketer of high-end cookware, cutlery and small appliances. Calphalon is the fourth brand licensed from Newell Brands by Gibson Homewares, joining Oster, Crock-Pot and Mr. Coffee.
Gibson Homeware Calphalon Kitchen Tools
Gibson, which develops and markets kitchenware and tableware under a wide range of its own and licensed brands, plans to showcase its new licensed Calphalon bakeware, gadgets and kitchen tools during The Inspired Home Show in Chicago. Gibson reported it plans to extend the Calphalon brand presence across higher-end in-store and online retail channels.
David Nicklin, Gibson’s senior vice president of marketing and licensing, “ said, “We share the same passion as Calphalon in manufacturing quality products that provide convenience in every step of the food prep process. There’s a surge of interest in specialized kitchen tools, and now is the best time to answer this demand through better, premium-quality tools and gadgets, incorporating Calphalon’s approach in driving innovation for every home cook’s culinary success.”
