Chef and Emmy award-winning television personality Giada De Laurentiis is launching The Membership, an exclusive fee-based program based on her la dolce vita-inspired e-commerce brand Giadzy.
In targeting home chefs and culinary enthusiasts, Giadzy offers thoughtfully sourced pantry items, fine foods and regional kitchen products from Italy hand-selected by De Laurentiis, as well as original curated recipes and content. According to Giadzi, the new membership program solidifies the best-selling cookbook author’s positioning as a pioneer in the evolution of culinary e-commerce through storytelling and consumer engagement.
For $9 a month or $70 annually, Giadzy’s new membership initiative provides unlimited access to a consistently updated library of more than 1,500 Italian-inspired recipes and monthly livestream events with De Laurentiis. It also offers curated travel guides to destinations in Italy; special behind-the-scenes video content, such as the making of De Laurentiis’ forthcoming cookbook; shipping benefits; a VIP community space for conversation and connection; and early access to popular products, including new Giadzy pasta shapes and limited-edition products coming this summer. The membership program’s goal is to foster a sense of community and culinary exploration aligned with De Laurentiis’ passion for the Italian way of living.
To coincide with the membership program rollout, De Laurentiis plans to announce on April 25 a curated Italian vacation giveaway. The winner will stay at luxurious Anantara Hotels in Rome and the Amalfi coast, enjoy a hand-selected meal at one of Giada’s favorite restaurants and have a custom walking tour of Giada’s favorite restaurants with a local culinary expert. Open to all who enter from April 25 to May 9, subscribers will enjoy the extra benefit of 10 entries compared to one for non-members.
“I’m so excited to begin building this community,” De Laurentiis said. “The Membership is an invitation to my fans and Giadzy customers to create a closer relationship where we can share experiences and stories with each other. As Giadzy continues to grow, The Membership is key to maintaining the personal connection that has been so important to me throughout my career.”
