Newell Brands’ Contigo beverageware brand has launched a limited-edition water bottle collection designed in partnership with star Peloton instructor and hydration advocate Ally Love.
The new Contigo x Ally Love collection blends established Contigo water bottle models with fashion-forward designs inspired by current trends and Love’s aesthetic in colorways including Licorice, Oatmilk, Blue Jay, Violet, and Ally Tangerine, according to Contigo. Select models are available in cow print in reference to the cowboy core trend.
Contigo and Love (pictured above) plan further collaborations, with Love set to serve the next three years as the brand’s first-ever “Chief Hydration Officer” and head product stylist for upcoming water bottle collections encouraging healthy hydration habits.
“We believe a stylish, well-insulated water bottle can motivate and improve hydration habits,” said Jimmy Jia, global vice president, Outdoors & Beverage at Newell Brands. “That’s why our newest collection, created in partnership with the ‘Hydration’ boss, Ally Love, was designed with function and fashion in mind to inspire Americans to hydrate while they hustle.”
Contigo showcases a wide range of on-the-go beverageware, from leak-proof and spill-proof water bottles to insulated stainless-steel mugs and tumblers.
“Hydration is my not-so-secret weapon to not only feeling good but looking good, too,” Love said. “I am thrilled to take on this role of ‘Chief Hydration Officer’ to design water bottles for versatile folks like me. Whether I’m on the bike, running around the city, hanging with friends, or sitting in meetings, I’ve partnered with Contigo to create the perfect look-good, feel-good accessory.”
The limited-edition Contigo x Ally Love Collection will be available for purchase exclusively at Amazon while supplies last, with retail prices starting at $18.99.
The full collection includes the following:
- Contigo Jackson Chill 2.0 Stainless Steel Water Bottle with Autopop Lid, 24 ounces
- Contigo West Loop 3.0 Stainless Steel Travel Mug with Autoseal Easy-Clean Lid, 16 ounces
- Contigo Streeterville Shake & Go Autoclose Tumbler, 20 ounces
- Contigo Streeterville 2.0 Stainless Steel Tumbler with Straw, 24 ounces
- Contigo Fit Squeeze Water Bottle with Autospout Lid, 24 ounces
- Contigo Ashland Chill 2.0 Stainless Steel Water Bottle with Autospout Lid, 24oz
The Streeterville 2.0, Ashland Chill 2.0, and West Loop 3.0 models will be available on Amazon starting September 5, with the remaining bottles rolling out in 2025.
