Capital Brands Distribution LLC, parent to the Nutribullet and Magic Bullet brands, has opened what it describes as an innovation lab in the Greater Boston area.
The East Coast facility, in Framingham, Massachusetts, extends the Capital Brands’ footprint beyond its headquarters in California and will serve as the technical hub for global operations, the company reported. Capital Brands executive leaders gathered to celebrate the grand opening of the new lab ( pictured above).
The innovation lab is equipped for advanced research, allowing teams to refine, optimize and elevate the consumer experience for both new and existing products, said the company. The space is designed to foster collaboration, bringing together product experts, engineers, technical analysts and industrial designers.
“The opening of this facility is a testament to our dedication to pushing the boundaries of innovation for home appliances around the world,” said Jodi Allen, president at Capital Brands. “Boston’s vibrant ecosystem, rich in talent and technological advancement, makes it the ideal location for us to cultivate new ideas and bring groundbreaking products to market. We are incredibly excited about the innovations that will be coming out of this facility, further solidifying our position as a leader in the kitchen appliance industry.”
