Wayfair’s Birch Lane brand has partnered with content creator, author and social media personality Barbara “Babs” Costello of the TikTok and Instagram account @BrunchWithBabs.
The Babs x Birch Lane partnership includes a shoppable collection of Costello’s favorite pieces from the brand, some of which the company said she has been using for years. Costello is Birch Lane’s first-ever brand ambassador.
Birch Lane offers fresh take on classic style and has Wayfair-backed benefits including fast and free delivery. The new Babs x Birch Lane collection features furniture and decor focused on reimagining tradition for the present day, something Costello is known for, according to Wayfair. Costello has four children, nine grandchildren and more than seven million followers on TikTok and Instagram. She shares classic recipes and family traditions, helping followers replicate her hosting and entertaining skills.
“There’s nothing I love more than getting the whole family together at my house — it’s our home base, so it’s important to me that it feels warm and welcoming but also beautiful,” Costello said. “I’ve been using some Birch Lane pieces for over 30 years, and through my collection, I hope to help my audience, who come to me for home and entertaining advice, create a home that feels authentic to them and invites togetherness, celebration and tradition for years to come.”
“At Birch Lane, we’re all about celebrating everyday moments, honoring traditions and fostering community and togetherness, values that we know Babs shares as well,” said Taylor Fitzpatrick, head of Birch Lane. “Through this curated collection, we want to help like-minded consumers who want fresh-feeling traditional homes but aren’t sure where to start. We’re proud of this collection of quality and beautiful pieces that Babs has curated with her strong eye for design and style.”
Costello’s curated collection includes 50+ items, from the Rosalie extendable dining table to cabbage-shaped dinner plates to wreaths that can tradition from fall into the holiday season. Consumers can expect new pieces added to the collection every season, as well as tips and tricks from Costello.
Babs x Birch Lane is available exclusively online at BirchLane.com and at Birch Lane stores.
