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Belgian cookware and kitchenware leader BergHOFF is celebrating its 30th anniversary this year during The Inspired Home Show 2024, March 17-19 at Chicago’s McCormick Place.
The milestone finds the company stepping up its marketing strategy for the North American marketplace. BergHOFF spotlights premium quality, performance and style that deliver innovation and superior value across a range of cookware and kitchenware categories designed for today’s culinary lifestyles — supported by a strong commitment to environmental responsibility.
In the following interview, BergHOFF leadership details how the brand is positioned to offer distinctive programs that help retailers elevate sales by elevating the cooking experience of their customers.
Discuss the importance of the 30th anniversary of BergHOFF in its strategy for the United States and North America.
In 1994, BergHOFF entered the market with a single cookware set. Now, 30 years later, we offer an extensive range of beautifully designed kitchenware in over 60 countries. Distributed via a worldwide network, BergHOFF is the brand that brings design and innovation to every kitchen.
What are the key attributes and values of the BergHOFF brand? And why is this a good time for retailers and consumers to invest in the brand?
At BergHOFF, our mission is simple: We believe in creating sustainable, innovative and qualitative products at an affordable price, available for everyone, to elevate the everyday cooking experience. We curate an extensive range of categories, including cookware, utensils, knives, bakeware, storage and more. Our commitment is to provide retailers and their customers with a complete cooking experience, where each product is meticulously crafted to fit seamlessly into the kitchen.
Whether we’re launching a new product line or breathing new life into an existing series, our skilled and seasoned team thrives on meeting and exceeding creative and operational challenges. With a ‘dare-to-be-different’ mindset and the ability to create kitchen classics with a fun twist, our designers are the driving forces behind BergHOFF’s sustainable, innovative and appealing designs.
Discuss how BergHOFF has prioritized environmental impact in its product development and marketing.
We incorporate durability, reusability and recyclability into all our collections. Our products are made to the highest quality for a lifetime of cooking joy, which contributes to the well-being of our planet. For instance, our kitchen tools serve dual functions; our jars are designed to reduce food waste; and our smart cookware promotes energy-efficient cooking. At BergHOFF, we firmly believe in creating added value for all our stakeholders and in cultivating an environment that prioritizes saving energy, optimizing time and enhancing efficiency while reducing the overall carbon footprint toward a sustainable tomorrow.
Describe the 3R’s strategy of waste management and how that contributes to the superior value and experience from BergHOFF cookware and kitchenware.
BergHOFF doesn’t just offer eco-conscious solutions. We ensure culinary adventures are as delightful as they are responsible. BergHOFF believes in functional product design in consideration of the 3R strategy (Reuse – Recycle – Reduce) of waste management with the goal of improving the overall product lifespan, where reusability of products is the main goal for a sustainable tomorrow.
- Reducing energy consumption: All of BergHOFF’s cookware is incredibly energy-efficient due to the qualitative base for a quick and even heat distribution which results in time-efficient cooking and avoids burned edges. You save energy, time and money.
- Reducing plastics in packaging: We also reduce plastics in our packaging, such as polybags and plastic laminations, to help the climate, as long as the safety is guaranteed.
- Recycling packaging: Most of our paper packaging is 100% recyclable and does not contain any plastics. We intend to use FSC-certified paper-based packaging, which is 100% recyclable.
- Recyclable or recycled materials: The majority of our new products are made with recyclable and/or recycled resources.
Can you further detail how BergHOFF cookware enables energy-efficient cooking?
BergHOFF’s encapsulated bottom technology combines the heat-inducing capacity of high magnetic-grade stainless steel with the excellent heat conductivity of the aluminum core disk. This innovative capsule base is not just designed for maximal efficiency and durability, but also to elevate cooking pleasure.
Describe the market positioning behind key BergHOFF kitchenware collections.
Leo: Fresh, fun and functional, Leo instantly adds a trendy touch to the kitchen. Leo appeals to a young and playful cook who loves simple yet clever must-haves to complete the cooking experience. It’s for a modern personality who likes to mix and match in order to add that personal touch to the kitchen without compromising on performance. The collection showcases a harmonious mix of dynamic colors, pure shapes and technical ingenuity that unites comfort and design in straightforward, multifunctional kitchen utensils.
DiNA: Our latest collection embodies the very essence of BergHOFF’s cookware and kitchenware DiNA. It’s a reflection of our commitment to excellence, a testament to continuous improvement and the result of three decades of unwavering dedication to the art of cooking. The DiNA series is meticulously crafted to ensure a high-tech look and feel that will stand the test of time. In the spirit of continuous improvement and innovation, DiNA presents a high-quality, minimalist and timeless assortment of kitchenware and cookware items. DiNA is more than just cookware: It’s a trustworthy and culinary foundation for well-being, promising longevity and joy in the kitchen.
Essentials: Having the right tools for the right job is essential for a simple and rewarding cooking experience. Essentials is a wide range of quality tools that provide any chef with a solid basis for everyday cooking tasks.
For more information about BergHOFF, visit https://www.shopberghoff.com/.
