Beautiful by Drew has teased a butter yellow colorway on its Instagram with a prompt to join a waitlist for the limited edition color.
In the post, Beautiful by Drew stated, “BRB. Whisking up a new color…” with options for five shades of yellow. The color will be made in limited quantities and the brand, co-founded by actress, producer and talk show host Drew Barrymore and Made by Gather CEO Shae Hong, suspects it will be in high demand, recommending consumers sign up on its waitlist to know when it has officially launched. It will be available across select SKUs.
The company describes the yellow as “this season’s hottest colorway,” referencing its popularity in Harper’s Bazaar, The New York Times and Vogue. Pantone also recently unveiled “Drew Barrymore Yellow” in honor of the celebrity’s 50th birthday. The hue was described as a golden yellow designed to embody Barrymore’s “infectious optimism, creative spirit and uplifting presence — a hue as warm and vibrant as the woman herself.”
