T3 Micro, a developer and marketer of luxury hair tools, unveiled the T3 AireLuxe hair dryer featuring what the company calls “RapidAire IQ+ Technology.”
The technology allows for wider airflow, minimizing dry time and retaining moisture to protect hair health, according to the company. The AireLuxe hair dryer features a microchip-controlled temperature accuracy for five heat settings and three speeds for 15 different styling combinations tailored to all hair types and textures.
This lightweight hair dryer minimizes dry time, eliminates frizz, reduces damage, and protects hair’s natural moisture for a retail price of $199, the company said.
A T3 consumer survey revealed that 90% were able to cut their dry time by 20 minutes and more than 80% reported they were able to cut their dry time in half, experiencing improved hair after seven days. Further findings showed that the redesigned airflow, which is 128% wider than that of other leading premium hair dryers, reduces dry time while preserving 60% more of hair’s natural hydration.
“T3 spent two years listening to consumer feedback, ensuring that we delivered a superior drying experience that reduces dry time while helping to protect hair against damage,” said Jade Simmons, T3 senior director, brand and product marketing.
The dryer features an ion generator that emits 10 million negative ions per second to smooth the hair cuticle, reduce frizz and impart shine, according to the company. An updated user interface features digital switches and LED lights that display heat and speed settings, a lock-in cool shot button and a volume boost switch that deactivates the negative ions to preserve natural texture at the roots and boost volume. The dryer includes two attachments: a narrow styling concentrator and a wide dryer concentrator for prep.
A compatible T3 SoftTouch 3 diffuser, available separately at $30, is designed to volumize and define curls and waves while eliminating frizz and flyaways. T3 is also launching a smoothing comb attachment, at $30, or styling thick, coarse hair.