Colin Sapire, founder of NutriBullet, announced the debut of the wellness brand Beast Health with a personal blender and hydration system.

The Beast B10 Health Blender is designed to be a countertop display piece and a highly efficient personal blender. The electronic interlock blade system has a thermal safety sensor and 12-rib vessel design that was engineered to elevate the customer experience, reduce spills and noise and maximize safety and blending efficiency. The blender retails for $138.

The more comprehensive Beast B10+ Health Blender and Hydration System includes the blender and a hydration system designed to be used with the blender to create hydration infusions. The system includes a portable borosilicate glass drinking vessel with an infusion chamber. The system retails for $168.

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