Ankarsrum, known for its stand mixers, has introduced augmented reality on its website to allow consumers to pick their preferred color choice and see how a product will look in their kitchens.
With the augmented reality feature, the first step is choosing the color of the Ankarsrum Assistent Original stand mixer from Ocean Blue, Forest Green, Red, Pure Orange, Sunbeam Yellow, Royal Blue, Black Diamon, Chrome, Jubilee Silver, Glossy White, Crème or Crème Light.
Then users select the AR button for the QR code. After scanning the QR code, the stand mixer will appear in the foreground of the screen. By aiming the camera at their kitchen, consumers can position the product wherever they would like to see it.
This feature is available now on Ankarsrum.com.