Swedish-based Ankarsrum, the maker of the Assistent Original stand mixer, has announced the creation of its first international affiliate, Ankarsrum Inc., effective January 1, 2023.
The company is creating a U.S. affiliate to intensify business in light of strong sales momentum and its unique positioning as an aspirational choice in stand mixers, said the company.
Since 2013, Ankarsrum has partnered with BBI Wholesale/Bread Beckers Inc. as a U.S. Distributor. Ashley McCord (pictured left) has managed the Ankarsrum U.S. distributorship and will head up Ankarsrum Inc. as the vice president of marketing & sales. McCord will report to Marcus Grimerö, CEO of Ankarsrum Kitchen AB. Ankarsrum also has plans to create a second affiliate operation in Germany in the first quarter of 2023.
“This is a big step for Ankarsrum as a company. Opening affiliates is a new and important way to create even more focus on increasing our brand awareness and sales in high-potential markets with proven track records, which is why we want to thank the team at BBI Wholesale/Bread Beckers for their cooperation and excellent work. Thanks to them and our many retail partners, we are now in a position to take our business to the next level,” said Grimerö.
Ankarsrum Inc. will be based in Canton, GA.
