AeroPress has debuted the AeroPress Premium coffee press, a reimagining of the classic AeroPress design using high-end materials, including double-walled borosilicate glass, stainless steel and aluminum.
AeroPress users have long been requesting a glass and metal AeroPress, said the company. After three years in development, the AeroPress Premium is designed to deliver on this demand while reflecting current trends in the coffee and housewares industry. The coffee press is compact, brews coffee in less than two minutes, and can be used as a stunning centerpiece, whether at home or in cafés and restaurants serving coffee tableside. The Premium also features crafted components, including a stainless steel filter cap, scoop and stirrer, which are designed with performance and aesthetics in mind.
The company also launched the AeroPress Stainless Steel Organizer, a stand made from stainless steel and silicone designed to neatly store the Premium brewer and its accessories.
“AeroPress is an icon in the coffee world, and the AeroPress Premium is a tribute to our heritage while pushing forward with a new level of craftsmanship,” said David Cole, CMO of AeroPress. “This isn’t just about adding glass and metal — it’s about creating a premium brewing experience. From the handmade, double-wall glass to the precisely engineered stainless steel filter cap, every detail was designed for performance, durability and beauty.”
The AeroPress Premium will be available on September 29, National Coffee Day. The brand is offering a one-day-only discount of 20% on launch day.
“Launching the AeroPress Premium on National Coffee Day is significant for us as it celebrates a vast community of coffee growers, roasters, brewers and coffee enthusiasts, and the impact coffee makes on their lives,” said AeroPress CEO Gerard Meyer. “The AeroPress brand was built by the community, and we are lucky to have a commitment to our brand that is pretty much unprecedented across any category.”
The AeroPress Premium retails for $149.95, and the AeroPress Stainless Steel Organizer retails for $99.95. They will be available starting September 29 on AeroPress.com and Williams-Sonoma.com with additional retailers and international distribution rolling out during the coming months.
