HomePage News has launched InSight™ Trend Index 2024/25, the second annual series of digital portfolios providing a guide to emerging and enduring home and housewares trends through the products and innovations that embody them.
This comprehensive series is produced and presented by HomePage News in partnership with Springboard Futures and its founder and industry trend authority Tom Mirabile, along with creative director Dawn Evans, who also serves as director of marketing for the International Housewares Association.
The 2024/25 version of the InSight Trend Index will be released on HomePageNews.com in a series of ten themed portfolios through the end of 2024.
As with the inaugural HomePage News InSight Trend Index, the Springboard team explored influential trade shows in the U.S. and abroad seeking home and housewares products supporting trends driven by global influences such as design, consumer lifestyle and functional/material innovation.
Trend has become the foundation of successful home and housewares development and retailing across all channels. InSight was created as a highly visual tool to help designers, suppliers and retailers explore prevailing trends.
“The HomePage News InSight Trend Index 2024/25 demonstrates how trend can be enduring and evolutionary, often prone to subtle, yet still meaningful shifts in lifestyle dynamics that can direct nuanced, yet vital adjustments in product development, marketing and merchandising,” said Peter Giannetti, editor-in-chief of HomePage News.
InSight 2024/25 takes the objective of the first series a step further by highlighting added marketplace intelligence and data to provide greater depth into the trends discovered and explored by InSight.
The first portfolio — Great Entertainers — reveals how the home entertaining trend that kicked off the inaugural series a year ago, as represented by a wide range of products, has evolved as a primary catalyst for home and housewares growth.
“Trend today isn’t just about what’s new and next, it’s often driven by what’s now,” Mirabile said. “What resonates with us and the way we want to live in this moment. That’s why successful trend analysis and forecasting always starts with an understanding of the consumer’s mindset. The InSight portfolios address trends in the context of consumer lifestyle realities and aspirations.”
Future InSight portfolios include:
- Easy Does It: How products answer consumers’ demand for time, space and experience.
- Pantone ColorWatch: Lee Eiseman of Pantone Color Institute covers essential palettes for home and housewares for 2024-25.
- Future Focus: A next-level exploration of sustainability and eco-responsible products.
- Change is Brewing: A product review of how advances in the sphere of beverage, coffee, tea and hydration are moving markets.
- Adventure Capitalists: A focus on how new product innovations and technologies are feeding the growing passion for all things outdoors.
- Forces of Nature: A look at how consumers’ love of natural elements and themes is impacting product design, form and style.
- Striking Contrasts: A study of the spectrum of disparate styles that are driving the market forward and influencing design, form, color and finish.
- World of Wellness: An exploration of the ever-expanding definition of wellness and its influence on pro-active and reactive product development.
- Clean Slates: A review of the latest and greatest solutions for an organized and efficient home environment.
HomePage News, the leading B2B news and information media brand for the Home + Housewares industry, is a service of the International Housewares Association.
