QVC and the Housewares Charity Foundation have joined forces for the second annual Living for Giving, a cross-platform shopping event to support Feeding America.
In 2021, Living for Giving raised more than $670,000 for Feeding America, which helped to provide more than 6.7 million meals to families in need. Following the successful campaign in 2021, the second annual Living for Giving features national name brand housewares products at discounted prices while supplies last and directs 70% of the purchase price (excluding shipping and handling charges and tax) to benefit Feeding America’s efforts to fight hunger through a network of food banks in communities across the U.S.
“Through Living for Giving, we’re presenting our customers a meaningful opportunity to shop national brand home products for a great cause, at reduced prices,” said Suzanne Quigley, director of corporate responsibility and community affairs for Qurate Retail Group. “In collaboration with the Housewares Charity Foundation, the event combines the generosity of our incredible community of vendors with QVC’s extensive v-Commerce and digital reach to help raise awareness and funds for Feeding America and their mission to provide hunger relief across the U.S.”
Living for Giving is now live on all QVC TV, digital, streaming, and social platforms through October 28. In addition, on August 31, QVC program hosts David Venable and Alberti Popaj will anchor a two-hour live broadcast from 6 to 8 p.m. ET, featuring brands including Mrs. Prindable’s, Rastelli’s, Cuisinart, Ninja, Dash, Geoffrey Zakarian, Just Bagels, and more.
“For the second year in a row, the Housewares Charity Foundation is thrilled to collaborate with QVC and Feeding America in this Living for Giving event,” said Barbara Westfield, member, board of directors, Housewares Charity Foundation. “Our Foundation is committed to helping fight hunger in this country and support those vulnerable to lack of nutrition with millions of meals. Our vendor community is devoted to sharing generously and supporting Living for Giving.”
For additional information on QVC and Housewares Charity Foundation Presents Living for Giving, visit QVC.com.
