QVC and the Housewares Charity Foundation, the philanthropic arm of the home and housewares industry, have again joined forces to present Living for Giving, a cross-platform shopping event to support Feeding America.
The fourth Living for Giving event, which is now live on QVC.com, provides customers with a meaningful opportunity to give back. While shopping eligible national name brand housewares products at discounted prices, a minimum of 70% of the purchase price will go toward supporting the Feeding America network of food banks. To donate this holiday season, customers can look for the Feeding America product donation item numbers on air, on QVC.com and on the QVC apps.
“Lending a helping hand to bring food to America’s table remains as important as ever. QVC is here to provide a little relief, a lot of hope, and the love of food as we invite our customers to once again shop their favorite national brand products, all while supporting a great cause that empowers communities,” said Suzanne Quigley, director of corporate responsibility and community affairs for Qurate Retail Group.“Through the generosity of our vendor community, the support of our customers, and the reach of our platforms, we’re able to raise awareness and funds for Feeding America and support their mission to deliver hunger relief across the U.S.”
QVC customers are able to tune in on Wednesday, September 25 from 6:00 p.m. to 8:00 p.m. ET to watch QVC Program Hosts David Venable and Alberti Popaj host a two-hour Living for Giving live broadcast, featuring notable brands such as Mrs. Prindable’s, Rastelli’s, DASH, Cuisinart, Shark Ninja, Corky’s, Pop Sonic, Mama Mancini’s, Just Bagels and more.
“The Housewares Charity Foundation is delighted to collaborate with QVC to support Feeding America for the fourth consecutive year,” said Barbara Westfield, a member of the board of directors for the Housewares Charity Foundation. “Assisting the movement to end hunger by aiding access to meals and nutrition is our mission, and because of this event, we have been able to share our mission with more consumers and inspire more people to give back.”
In 2023, the Living for Giving campaign generated more than $1.1 million, which helped provide more than 11 million meals to people facing hunger. For more than 40 years, the Feeding America network of food banks, statewide food bank associations, food pantries and meal programs have supported tens of millions of people who experience food insecurity by helping them access much needed food and resources.
Living for Giving runs through December 20 across all QVC TV, digital, streaming and social platforms. For additional information on the “QVC and Housewares Charity Foundation Presents Living for Giving” event, visit QVC.com.
