Pantone has revealed its Color of the Year 2023: Viva Magenta. “Reds are power colors that celebrate life,” according to Pantone. “As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun.”
In choosing this year’s color, Pantone observed an appreciation and awareness of nature in lifestyle trends such as more plants and florals within the home, living walls and restorative outdoor spaces. The Color of the Year 2023 acknowledges the gravitational pull towards natural colors as movements focus on climate change, sustainability and land protection, said Pantone. Differentiating itself from last year’s Color of the Year, Very Peri, which also brought the technical and nature together, Viva Magenta additionally answers the collective need for strength.
“In this age of technology, we look to draw inspiration from nature and what is real.”, said Leatrice Eiseman, executive director, Pantone Color Institute, “Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Introducing the Color of the Year at Art Basel Miami, Elley Cheng, vice president and general manager, Pantone, stated, “The Color of the Year this year is a call to courage. It is an invitation for us to experiment and to share. This color merges the warmth of the natural world with the endless rich possibilities of the digital space. It deepens our mode of self-expression. It gives us that assurance and motivation for us to stay open – for us to stay open and connect with each other as we continue to live through the disruptions of our lives.”
In the home and interiors, Viva Magenta can be harnessed in both big and small ways. As a bolder statement, the Color of the Year can be utilized in a velvet couch or a lacquered wall, according to Pantone. For smaller statements in more neutral homes, the pop of color could be used in a sculptural Murano glass lighting fixture, a floral arrangement in a neutral dining room or on a canvas in a white entryway.
