The NPD Group announced winners of its ninth annual industry performance awards during The Inspired Home Show.
Awards were presented by NPD’s Home practice to the small appliance and housewares (non-electrics) brands in the U.S. with the largest dollar share increase among key categories in 2021, compared to 2020, according to NPD’s Retail Tracking Service. Awards were also presented to leaders in the primary industry segments tracked across North America, recognizing brands with the most significant dollar/pesos share increase in Canada and Mexico and the U.S.
“Throughout the pandemic, the home industry has been there for consumers, making a challenging situation better,” said Lora Morsovillo, president of NPD’s U.S. Home practice. “I’m proud of what our industry has accomplished in terms of innovation and meeting consumer demands and needs and am pleased to recognize those companies that led the industry in these accomplishments.”
U.S. Brand/Manufacturer Category Award Winners for the Largest Dollar Share Increase
| Category Segment | Brand Winner |
| Total Kitchen Electrics | Ninja |
| Cook and Heat | Ninja |
| Electric Food Prep | Ninja |
| Coffee and Beverage | Ninja |
| Total Personal Care | Sharper Image |
| Oral Care | Oral B |
| Hair Styling | Babyliss and Hot Tools (tie) |
| Grooming | Norelco |
| Self-Care | Sharper Image |
| Total Home Environment | Midea |
| Home Comfort | Midea |
| Floor Care | Bissell |
| Total Housewares | Ninja |
| Bakeware and Cookware | Ninja |
| Food Storage and Preservation | Bentgo |
| Non-Electric Food prep | Cuisinart |
| Portable Beverageware | Simple Modern |
| Tabletop | Ember |
Canada Brand Category Winners for the Largest Dollar Share Increase
| Category Segment | Brand Winner |
| Total Kitchen Electrics | Ninja |
| Total Home Improvement | Bissell |
| Total Personal Care | Dyson |
Mexico Brand Category Winners for Largest Dollar Share Increase
| Category Segment | Brand Winner |
| Total Home Environment | LG Electronics Mexico and Omnibreeze (tie) |
| Total Kitchen Electrics | Chefman |
| Total Major Appliances | LG Electronics Mexico |
| Total Housewares | Tramontina |
* Source: The NPD Group/Retail Tracking Service, U.S. dollar sales, 52 weeks ending January 1, 2022 vs. prior period.
***Source: The NPD Group/Retail Tracking Service, Canada dollar sales, 12 months ending December 2021 vs. prior period.
***Source: The NPD Group/Home Retail Tracking Service, peso sales, 12 months ending December 2021 vs. prior period.
