Home and housewares suppliers from around the world were spotlighted in the recent 2021 Licensing International Excellence Awards.
Finalists included kitchenware, cleaning, robotic vacuums, kitchen electrics, home décor and healthcare and personal care items. They were some of the more than 150 finalists nominated across 22 categories in the global licensing awards program presented by Licensing International.
The 2021 home and housewares finalists included:
Best Licensed Brand – Food/Beverage/Restaurant Brand
- Buzzfeed, Tasty line of kitchenware and culinary branded products (pictured above)
Best Licensed Product – Appliances/Automotive/Electronics/Housewares/Paint
- Baccarat Australia, Game of Thrones Knife Range
- CR Brands, Arm & Hammer Essentials Disinfecting Wipes
- Just Funky, Dragon Ball Z Tableware Range
- Master Product Group, Minions Robotic Vacuum
Best Licensed Product – Food/Beverage
- Fizz Creations Limited, Slush Puppie & Icee Maker
Best Licensed Product – Home Décor
- Kross Studio, Batman Desk Clock
- Royal Selangor International Sdn Bhd, Harry Potter Pewter Collectibles
Best Licensed Brand – Corporate
- Braun, healthcare and personal care thermometers, clocks and watches
“Home goods, including housewares, has long been a pillar of the licensing business, accounting for 12% of licensed product sales globally – nearly $35 billion at retail – and that was even before the pandemic caused homebound consumers to take a second look at their surroundings and make some changes,” said Maura Regan, president, Licensing International. “Licenses of all sorts – celebrities and fashion brands, art/design properties, entertainment franchises, corporate brands, sports and many others – continue to play a key role in the business, and our awards honor the best of the best.”
