Vox Media’s Eater digital network is partnering with Heritage Steel on a new co-branded collection of U.S.-made stainless steel cookware designed to offer chef-grade quality and performance at affordable prices.
Eater is a food and dining website and brand that serves as a local restaurant guide, offering reviews news about the restaurant industry. Co-founded by Lockhart Steele and Ben Leventhal in 2005, Eater initially focused on New York City’s dining and nightlife scenes as part of Steele’s Curbed Network. After expanding into Los Angeles and San Francisco, the network went national in 2009, covering approximately 20 cities and Maine by mid 2012. Vox Media purchased the Curbed Network in November 2013, and traffic to Eater has been reported by Vox to have increased by 250 percent following the acquisition.
Heritage Steel, formerly known as Hammer Stahl, is a brand of New Era, Inc. that manufactures pro-quality stainless steel in Clarksville, TN.
The new Eater x Heritage Steel Cookware line includes 10-, eight- and five-piece sets, as well as several open stock items including fry pans in three sizes. With price points starting at $79.99 for the 8-inch fry pan, the collection is set to be available October 2023 on Amazon and at independent cookware specialty stores, according to the Eater and Heritage Steel officials.
Eater x Heritage Steel Cookware features an exterior layer of 439 stainless steel optimized for induction cooking with a tri-ply aluminum inner core designed to deliver excellent heat conductivity, responsiveness and maximum control on the temperature of the pan. The cookware’s 18/10 stainless steel cooking surface is said by the Heritage Steel to provides a high-caliber, stable cooking environment. The brushed-finish cookware features handles that stay cool to the touch on the stovetop.
“Heritage Steel shares our commitment to supporting ethical business practices and providing high-quality results,” says Amanda Kludt, Eater’s publisher. “This partnership enables Eater to seamlessly expand our offerings into the homes of our readers through premium cookware that we’re really proud of, and it allows us to continue to meet the high standards that our audience expects from us.”
“This cookware is for those home cooks that know the value of great food,” said Bobby Griggs, vice president of Heritage Steel. “They’re the people who love to eat out; who are always experimenting with new products or recipes at home; and who love to make delicious meals for their family and friends. Who better to partner with on this venture than Eater, a brand that understands this passionate consumer better than anyone? We are excited to launch this line with Eater and bring to market an exceptional cookware line smartly crafted in Clarksville, TN.”
Eater has been expanding its consumer offering with products aimed at bringing the quality of the restaurant and dining experience into its readers’ homes. Last year, the brand announced its first foray into book publishing via a partnership with Abrams that will include three cookbooks and four city guides. The brand recently announced a line of bento boxes and accessories in partnership with Takenaka, and it unveiled a revamped online boutique, featuring foodie-oriented apparel and accessories.
