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September 29, 2021

Connect FALL Explores Consumer Experience Through Materials, Brands

Connect FALL, an IHA virtual event, is set for Sept. 27 through Oct. 1 with exclusive, in-depth content designed to bring the housewares industry together around education, inspiration and product discovery.

Each day of Connect FALL will offer a mix of education sessions and virtual product demonstrations. Session topics include style and design trends, independent retailing post-pandemic, shifting consumer trends, a new report on consumer spending for special occasions, branding for retailers and suppliers, store window merchandising, and the announcement of the Global Innovation Award (gia) Top Window Award are some of the topics to be covered during Sessions will run daily from 10:30 a.m. CDT to 4 p.m. CDT.

Register for Connect FALL and read more about each session below, updated daily.

Storytelling Retail Windows Attract Digital-Age Shoppers

Storytelling Retail Windows Attract Digital-Age Shoppers

At a time when technology has shortened consumers’ attention spans and social media gives consumers unlimited access to information, retail window displays must look beyond the static designs of the past to present a more engaging, storytelling visual experience, New York Institute of technology professor Anne Kong said during IHA’s Connect FALL virtual event. 

Independent Housewares Retailers Look Beyond the Pandemic

Independent Housewares Retailers Look Beyond the Pandemic

Independent housewares retailers were among the first to pivot to innovative, safe and effective ways of serving their communities with necessary products and services during the pandemic. Two such storeowners detailed during IHA’s Connect Fall virtual event how they confronted the challenges of the pandemic to build stronger foundations for long-term success. 

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