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Non-exhibitors pulling buyers away from the show floor is a disservice to exhibitors and an especially problematic practice at a time when trade show organizers are working diligently to reestablish their integral place on B2B marketing schedules.

If there is a promising subplot to the overall softening of sales, it might be the all-out resurgence of at-home entertaining this past holiday season.

To Wayfair’s Niraj Shah, it is all about “controlling the controllables” to stay on course while adapting and adjusting for today’s economic environment.