The Cookware & Bakeware Alliance (CBA), at its recent 102nd Fall Member Meeting, showcased several educational presentations and updates on CBA membership programs and strategic initiatives. Vanessa Peterson, trend forecaster and global color styling lead for...
Online shopping is increasingly popular heading into the 2024 holiday season, but fewer consumers plan to shop exclusively online this season, according to market research and analytics company Circana. Circana’s Holiday Purchase Intentions report reveals that 83% of...
It’s November 1. Let the real holiday season begin. Yule-themed store resets right after Labor Day, an ever-expanding array of early October sales extravaganzas by key retailers and the early-autumn rollout of gift-themed television commercials have widened the...
Kitchen electrics brand Cosori will present activations, livestreams and discounts from October 31 through November 6 as part of a campaign in connection with the TikTok Shop Super Brand Day event. TikTok Super Brand Day is an exclusive brand takeover on TikTok Shop...
Baking and treat decorating product developer and marketer Wilton has launched a multimedia advertising campaign to mark what the company described as the “next chapter in its legacy of education and inspiration of the 95-year-old brand.” The campaign,...
